The rules of this blog are to review from memory at least a year after reading—no notes.
Randy Alcorn’s Deception was so surprisingly disturbing that I’ll break the rule.
There are a number of things Alcorn improves on in this book. For instance, he doesn’t take himself so seriously, he lets characters be funny, he cuts down on the “heaven’s view” angle, he doesn’t make his literary heroes characters… From those perspectives, it’s an improvement.
But I should have seen something fishy in the endorsement by Chuck Norris (Chuck Norris? karate guy? mediocre actor? writing book endorsements?).
The endorsement was explained when, within the first 40 pages, Alcorn had mentioned Chuck Norris by name half a dozen times, in situations totally unrelated to plot or character development, and had compared him favorably to Vince Lombardi, Superman, and the Pope.
It turns out the Chuck Norris pandering is only a symptom of a deeper trouble: almost 400 positive name-brand product placements!
God help us, it’s like reading a think, bound version of a middle-class mall directory. Almost 400 name brand references! If you read a page every two minutes, you get about as many commercials every half hour as if you’d watched a network sitcom.
Mr. Alcorn’s trying to tell us heaven’s where it’s at, but one is tempted to wonder where his treasure really is, especially when it turns out that the commercials can be broken into the following categories:
● 15 alcohol
● 33 handguns
● 94 junk food
Alcorn’s sense of humor allows him to make self-referential jokes about the product placement at times, which I took as a good sign.
But then I started thinking (WARNING: I’m going to give away a plot twist here), if the climax of the action involves a character’s life being saved because he routinely carried three concealed firearms, then maybe Alcorn isn’t as tongue-in-cheek flippant about his product placements as he’d lead you to believe. Maybe he really believes the world will be better if we all read books that remind us which handgun to buy every fifteen pages, and which trash to munch every four pages. I wonder if he’s aware that he’s selling trash.
And his Christian characters aren’t alive.
It makes me wonder what Randy Alcorn really thinks heaven will be like.
(If you don’t believe me about the product placement, read it for yourself below. The following list shows the name brands in order of appearance in Deception. The list doesn’t include the dozens of references to 24, CSI, COPS, Law & Order, and fictional detectives.)
Chicago Cubs, Smith & Wesson 340, Advil, Mr. Coffee, Juan Valdez, Starbucks French Roast, Mr. Coffee, Mr. Coffee, Ford Taurus, Big Gulp, Burger King, Acura Integra, Taurus, Glock 19, Black Jack, Ziploc, Wal-Mart, Taco Bell, Olympus, History Channel, Cheetos, Yankees, Lou’s Diner, Tabasco, Burgerville Tillamook cheeseburger, Taurus, Ovaltine, Dinty Moore beef Stew, Spaghetti O’s, Spaghetti O’s, Spaghetti O’s, Estee Lauder, New Yorker, Architectural Digest, Photoshop, Hallmark, Jay Leno, Chuck Norris, Black Jack, Starbucks, Hot Dog on a Stick, 7-Eleven, Bud, MiniMart, Taco Bell, Chuck Norris, Chuck Norris, Chuck Norris, Chuck Norris, Chuck Norris, Budweiser, Ruger P-97, 357 Magnum, P-97, Browning, Seahorse, Wally’s Donuts, Wally’s Donuts, Black Jack, Jazzy’s Barbecue, Taco Bell, Breathsavers, Starbucks, Pilot G2 gel pens, Pelikan fountain ink, Budweiser, Sanicare electric toothbrush, Colgate, Black Jack, Docers, Black Jack, Black Jack, Raiders, Black Jack, Wally’s Donuts, Clemmer’s Furniture, Photoshop, White’s Market, Sweet Baby Ray’s barbecue, Snicker’s bar, Lou’s Diner, Lou’s Diner, Ralph’s Diner, Wally’s Donuts, Wally’s Donuts, Dell computers, Lay’s potato chips, Cheetos, Pepsi, Cheetos, Lay’s, Cowboys, Pittsburgh Steelers, Glock, Glock, Glock, Dinty Moore beef stew, Jiffy cornbread muffins, Budweiser, 9mm SIG-Sauer P226, Family Circle, Mr. Coffee, Glock, Burger King, Purina Beggin’ Strips, DiGiorno pizza, Barlow Bruins, Emu slippers, Bud, Seattle’s Best, Butterfinger, Strickland’s Sail Shop, Marlow catalog, Strickland’s Sail Ship, Strickland’s Sail Shop, Mr. Coffee, George’s Marine Supply, Marlow, Strickland’s Sail Shop, OSU baseball, Dea’s In and Out, Diovan, Lou’s Diner, Black Jack, Black jack, Beeman’s, Clove, Clove, Clove, Black Jack, Beeman’s, Black Jack, Safeway, Costco, Home Depot, Kleenex, Yankee’s, Braves, Wally’s Donuts, Black Jack, Lou’s Diner, Lou’s Diner, Flying Pie Pizza, Krispy Kreme, Pizza Schmizza, Chipotle Mexican Grill, Saks Fifth Avenue, Gap, Lou’s Diner, Mr. Coffee, Chevy Tahoe, Ronald McDonald, Lou’s Diner, Tuurns Millenium Pro 9mm, Lou’s Diner, Do Drop Inn, Blazers, Do Drop Inn, Do Drop Inn, Krispy Kremes, Nike, Baja Fresh, Big Gulp, Egg McMuffin, Baja Fresh, Cheetos, Scrabble, Outback, Krispy Kreme, Krispy Kreme, 7-Eleven, Grayson’s Fine Pens, Krispy Kreme, BIC pens, Powell’s City of Books, Washington Post, Powell’s, World Cup Coffee & Tea, Nebraska Cornhuskers, Nebraska Cornhuskers, Amheiser-Busch, Budweiser, Riesling, Earl Gray, Black Jack, Architectural Digest, Olympus, Mace, Rubik’s Cube, Canon, Starbucks, Red Robin, Starbucks, Frappaccino, Frappaccino, Starbucks, Seattle’s Best, Starbucks, Starbucks, Sominex, Disney, Disney, Toys “R” Us, Fighting Irish, George Foreman Grill, Hillshire Farm Sausages, Sweet Baby Ray’s barbecue sauce, Koch’s horseradish, Rolodex, Paradise Bakery, Schrunk Plaza, BlackBerry, Hot Pockets, Fritos, Wally’s Donuts, Calamity Jane’s burgers, Calamity Jane’s, County fair Burger, A&E, Ritz crackers, Skippy peanut butter, Gentleman’s Quarterly, Skippy, Ritz, SIG-Sauer, Glock, Glock, SIG, SIG, American Heritage dictionary, Hallmark, Mariners, Toyota, WinCo, Holiday Inn, Google, Budweiser, Budweiser, Irish Cream, Diet Coke, Dr. Pepper, V8, diet Sprite, Coors Lite, Black Jack, Black Jack, Black Jack, Stay Puft Marshmallow Man, Adidas, Earl Grey, TD-53 bug detector, TD-53, Outlook, Outlook, MSN, Google, Burgerville USA, Tillamook cheddar cheese, Burgerville, Lou’s Diner, Dea’s, Audi, Porsche, Imitrex, Cok, Swiss Miss Pudding cup, Picasa photo program, Zero bar, Toyota Camry, Camry, Papa Murphy’s, Whitman’s Sampler, Milk Duds, Whoppers, Photoshop, Pillsbury Doughboy, Safeway, Glock, Pillsbury Doughboy, Taco Bell, Marlboros, Powell’s City of Books, World Cup Coffee & Tea, Sumatra-Mandheling coffee, Powell’s, 7-Eleven, Cheez Whiz, Cheez Whiz, A&W, Lou’s Diner, Diet Coke, Black Jack, Wally’s Donuts, Ovaltine, Starbucks, Budweiser, Mr. Coffee, TD-53, TD-53, Lou’s Diner, Black Jack, TD-53, 7-Eleven, Tupperware, Starbucks, 7-Eleven, 7-Eleven, Lou’s Diner, WinCo, Breyers, Baskin Robbins Flyin’ Pie pizza, Glock, TCBY, Baskin Robbins, Lou’s, Cadillac STS, BMW 530i, BMW 530i, Cadillac STS, BMW, Cadillac STS, BMW, BMW, Cadillac, BMW, Lou’s Diner, Mr. Coffee, Black Jack, Starbucks, Starbucks, Winterhawks, Taurus, ProStaff binoculars, McGraw’s Outlaw Barbecue Sauce, Vikings, Old Spaghetti Factory, Old Spaghetti Factory, Mizithra, Mizithra, Coke, Coca-Cola, Coke, 7-Up, Coke, Coke, Coca-Cola, Coke, Coca-Cola, Riesling, Earl Grey, Google, Coke, MapQuest, Advil, Do Drop Inn, Diet Coke, Black Jack, Photoshop, Photoshop, Rockport World Town Classics, Rockports, Rockports, Black Jack, 9mm Beretta, PXD Storm, Beretta, Beretta, Beretta, Glock, Beretta, TD-53, Bluetooth earpiece, Glock, Glock, Glock, Budweiser, Starbucks, Glock, Beretta, Glock, Krispy Kreme, Black Jack, Krispy Kreme, Glock, Seahawks, Krispy Kreme, Black Jack, Krispy Kreme, Krispy Kreme, Old Spaghetti Factory, Mizithra, DiCiannis, Tender Tbonz Sizzlin’ Steak snack, Glock